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» Formatting Meta Tags

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Meta Tags are nothing but compiled information that is inserted into the head area of a web page. This is done such that, none of the tags except for the HTML title tag is visible to the viewers. Meta tags are very important as far as the complete optimization of the site is concerned since, most websites are searched by the search engines based on the meta tag information available.

An improperly formatted meta tag may harm the ranking of your website in the search engine listings. Thus, formatting meta tags is of utmost importance.

The first consideration is that, the meta tags should be placed in the head area of the document. This is the area between tags, found usually between the first few lines of the HTML source.

Besides the title tag, what appears on the search engine result page, is the description. Description is basically a short write-up of 2-3 lines, describing the particular page for which it has been written. The next important tag, i. e. the keyword tag is a comma delimited list of words. These words relate to the actual content of the page and are chosen keeping into consideration the words that people might enter to search your page. Since, the search engine spiders read only the first 255 characters or so, the keywords should be limited to only about 10-15 words.